The report looks at the growing importance of platforms in news consumption and production, including more visual and video-led social media such as TikTok, Instagram and YouTube. It explores audience attitudes towards the use of AI in news, the role of creators and news influencers, how much people pay for news and more. | Start reading
Highlights from countries
Hungary and Greece. Only 23% trust most news most of the time in these countries, the lowest figures in our sample.
Spain. The percentage of people that feels worn out by the news agenda has gone from 26% in 2019 to 44% in 2024.
Thailand (39%) and Kenya (36%) are the countries in our sample with the highest percentages of TikTok use for news.
Argentina. Interest in news has fallen 32 points since 2017. Up to 45% of Argentinians avoid the news.