Evolution of an Idea - 4

Step 4 - Way of Habit

With the endorsement of an idea by the community, it gets fused with the dynamics of the community. Idea doesn't amuse the community anymore. For example: for the woman health worker in the rural Nepal, it would relentless effort to being accepted by the community. Community members were skeptical at first; gradually they started to understand the value. In the present time, they are not considered stranger but integral part of the community. Although, it might have offended fewer people who still had faith in the Shamans (Jhakri), but with majority of population accepting modern health practice, the opposition doesn't hold much strength. The new idea either pacifies other prevalent ideas conflicting or competing with it; or they will co-exist. 

If any idea has successfully enters as an important social customs, the people take the ownership of the idea. After that, even community act as a protective shield for anyone who tries to tamper the concept. At this moment, the organization becomes the part of the social order. Not only that, it gains significant level of voice, thereby giving opportunity to fuel in more ideas. The organization develops the goodwill which would not be easily broken.

Henceforth, a new trend shall come into scene. There is initiation in the demand of the idea by members of the community; not from the same community but from neighborhood too. If there it won’t be able to supply according to the demand, clever individual in the community shall sense a possibility for an enterprise to fulfill the need.

Let’s take an example of development of toilets. Like all other projects, it might have run for a fixed time frame which is considered as a phase in any Village. Not necessarily, would it be able to attract each and every household to establish toilets in their premises during the project phase. However, if the concept has materialized or accepted by the community, and has become part of their daily chores, there would be increase in demand of building the toilets by the missed or newly developing houses. In order to cater enough to the new demands, the organization might not be able to do it. However, if the skill of building toilets is transferred to the community members, it would still be able to support life-long. There will be start of an entrepreneurial prospect of supplying toilet supplies. 

;evolusun